Private BD AgencyPrivate BD Agency
Prepared for Montonio · June 2026
Checkout & Payments · Account Intelligence

Six merchants that are ready for Montonio right now.

Each one is expanding across borders or replatforming its shop, which is the moment a merchant needs local payment methods and a better checkout. That is what Montonio does. The names are real and the reason to call each one is public and linked. The deal sizes are estimates, and every assumption on this page is adjustable.

Expected new ARR, at your win rate
€0
The pipeline below, weighted by the win rate you set. Move it and see.
Full pipeline if you win them all
€0
Estimated annual value across the six, before weighting.
Already live with
7,000+
More than 7,000 merchants across the Baltics, Finland, and Poland already run on Montonio.
Built from public information
I · Why this page exists

Why Montonio, and why now.

Shoppers abandon a checkout that does not feel local: the wrong payment methods, an awkward flow, no option to pay later. Montonio fixes that, with local payment methods, a cleaner checkout, and buy-now-pay-later in one place, worth most the moment a merchant expands or replatforms. Reaching those merchants, built in-house, is three roles, an analyst to find them, a rep to book the meetings, and a head of business development to set the plan, which across your Vilnius and Tallinn teams runs roughly €120,000 to €200,000 a year all in, before tooling and before anyone has ramped.

Private BD Agency was founded on the experience inside the GTM team that grew Glia into a $1 billion valuation, and we run business development the way that experience taught us, built around the goal that matters to you, the growth in your valuation.

We do that part, without the headcount. The most useful thing we can do first is be useful, so the work below is already done: six merchants worth your time, each with a public reason to call.

The six below are each expanding across borders or replatforming, the exact moment checkout gets decided. They are where we would begin.

Each deal size is the estimated annual revenue Montonio would earn from that merchant, the subscription plus its take on payment and pay-later volume, and the financing built on the data those payments generate, which for a high-volume cross-border merchant runs into this range. Montonio's per-merchant revenue is not public, so it is an estimate you set per plate. You will not win all six, so the headline is weighted by the win rate on the right. Every figure here is adjustable; only the reason-to-call on each plate is a sourced public fact.
Win rate you would expect30%
II · The accounts
MÁDARA Cosmetics
Cosmetics · Latvia
Why now: Moving its store to Shopify, with first markets live from Q3 2025, and Q1 2025 international sales up sharply (Sweden +43%, Germany +33%).
  • An organic cosmetics brand selling direct across the Baltics and into the Nordics and Germany.
  • A replatform underway plus cross-border growth is the textbook checkout moment. Cosmetics Design
  • Baltic and multi-market, exactly Montonio's merchant.
Estimated annual deal / yr€0
If won, per year€0
Weighted by win rate€0
MÁDARA Cosmetics's reason to call is public and sourced above. The deal size is an estimate; the weighting is the win rate set in section I.
Yaga
Fashion marketplace · Estonia
Why now: Raised a €4M pre-Series A in October 2025 (Specialist VC-led, with H&M Group Ventures participating) to scale internationally.
  • A secondhand-fashion marketplace, profitable and scaling into new markets.
  • A marketplace scaling cross-border is exactly where local checkout decides conversion. Tech.eu
  • Estonian, on Montonio's doorstep.
Estimated annual deal / yr€0
If won, per year€0
Weighted by win rate€0
Yaga's reason to call is public and sourced above. The deal size is an estimate; the weighting is the win rate set in section I.
Pineca Group
Garden buildings · Lithuania
Why now: Now selling across roughly ten European markets, the high-ticket multi-country rollout where checkout and pay-later get decided.
  • A prefab-buildings seller, around €75M revenue, with high-ticket products across many markets.
  • High-ticket items are a perfect fit for buy-now-pay-later at checkout. Ecommerce News
  • Cross-border and expanding.
Estimated annual deal / yr€0
If won, per year€0
Weighted by win rate€0
Pineca Group's reason to call is public and sourced above. The deal size is an estimate; the weighting is the win rate set in section I.
Answear
Fashion e-commerce · Poland
Why now: Now sells across twelve European markets, the storefront where local payment methods decide conversion.
  • A listed multi-brand fashion retailer with a heavy multi-market CEE footprint.
  • Every new market needs local payment methods, which Montonio provides. Answear
  • A public growth push underway.
Estimated annual deal / yr€0
If won, per year€0
Weighted by win rate€0
Answear's reason to call is public and sourced above. The deal size is an estimate; the weighting is the win rate set in section I.
eBrands
DTC brands · Finland
Why now: Raised €7.5M in March 2025 to scale its consumer brands internationally.
  • A house of DTC brands running many Shopify stores across the Nordics and Baltics.
  • One checkout layer across a brand portfolio is a strong fit. EU-Startups
  • Finnish, with fresh capital.
Estimated annual deal / yr€0
If won, per year€0
Weighted by win rate€0
eBrands's reason to call is public and sourced above. The deal size is an estimate; the weighting is the win rate set in section I.
Audimas
Sportswear · Lithuania
Why now: Runs a direct e-shop alongside its B2B export arm, Audimas Supply, the cross-border seller that gains most from stronger local checkout.
  • A Baltic sportswear brand pushing its direct e-shop and export.
  • An export push benefits from better Baltic checkout and payment coverage. Enterprise Lithuania
  • Lithuanian, mid-market.
Estimated annual deal / yr€0
If won, per year€0
Weighted by win rate€0
Audimas's reason to call is public and sourced above. The deal size is an estimate; the weighting is the win rate set in section I.
III · Next steps

Where it starts, and how far it goes.

  • 01

    The GTM Diagnostic

    Step one is a read of your last twelve months that shows you what is working and worth more investment, what is quietly leaking, and how much of your growth is engineered rather than circumstantial, so the business-development decisions after it are sharper. It is yours to keep, and if we go further, the fee comes off your first month.

  • 02

    The Engine

    We run your business development as part of your team, reaching the expanding and replatforming merchants every month so the pipeline fills and the meetings land, and you never hire the three roles it would otherwise take.

  • 03

    The Pathway

    After a strong first quarter, if there is a mutual fit, the retainer halves and we move onto an equity pathway, taking a stake so our own money rides on the same growth yours does. The full read on how the work carries into your valuation comes with it.

A strong next round and a strong valuation are built on business development that is well built and well directed. What you get is a funnel built around the goal that matters at the phase you are in, judged on the meetings it books. The thirty-day exit runs through the first ninety days, the quarter we use to earn your trust and prove the value. If you would rather own it in-house from day one, there is also The Transfer: ninety days where we build the motion with your team and hand it over.

IV · What comes next

What we would show you next.

These six are a sample. We have mapped more merchants the same way, each cross-border or replatforming, and the full set is yours in a conversation.

What decides a fintech’s next valuation is no longer the product, it is reach: companies stall on getting to market and getting outcompeted, rarely on engineering, and software that grows efficiently trades at roughly double the revenue multiple of the rest. The knowledge is based on experience from being part of a GTM team that grew Glia into a $1 billion valuation. We are not your finance team. We do not advise on your valuation; we build the distribution that defends it.

If this is useful, we would like to open a conversation about how we could best serve you.

geelia@privatebdagency.com · privatebdagency.com